Last updated: 12 August 2026

This Privacy Policy explains how Walliee Ltd collects, uses, stores, shares and protects personal data when you use the Walliee mobile application, website, services, communications, support channels, subscriptions and related products.

This policy is intended to cover both the Walliee app and the Walliee website. Our website may also have a separate Cookie Policy that explains cookies and similar technologies in more detail.

Walliee is a parenting and family organisation app designed to help parents, guardians and caregivers manage child and pet profiles, tracking records, reminders, household access, subscriptions, support requests, bug reports and feature requests.

Walliee is not a medical device and does not provide medical advice, diagnosis or treatment. Any health-related information in Walliee is provided for personal organisation and tracking only. If you have concerns about a child’s health, medication, symptoms, allergies, fever, growth or development, you should contact a qualified healthcare professional.

1. WHO WE ARE

Walliee is operated by Walliee Ltd, a company registered in England and Wales.

Company name: Walliee Ltd Company number: 16160761 Registered address: 167-169 Great Portland Street, 5th Floor, London, England, W1W 5PF Email: support@walliee.com

For the purposes of UK data protection law, Walliee Ltd is the data controller for the personal data described in this Privacy Policy, unless stated otherwise.

Walliee does not currently have a Data Protection Officer. If you have questions about this policy or how we handle personal data, contact support@walliee.com with “Privacy” or “Data Protection” in the subject line.

2. WHO CAN USE WALLIEE

Walliee is intended for parents, guardians and caregivers who are legally able to enter into an agreement with us and manage child, pet, household or care information.

Walliee is not intended for children, and children are not permitted to create their own accounts.

Any information about a child must be provided and managed by a parent, guardian or authorised caregiver who has the appropriate authority to provide and manage that information.

3. INFORMATION WE COLLECT THROUGH THE APP

We collect different types of information depending on how you use the Walliee app.

3.1 Account information

When you create or use a Walliee account, we may collect:

• first name and last name;
• email address;
• password or authentication credentials;
• profile photo, if added;
• account role, such as parent, guardian or caregiver;
• relationship type, such as mother, father, guardian, nanny, grandparent, sibling, family friend or other;
• sign-in method, such as Apple sign-in, Google sign-in or manual email sign-in;
• account verification status;
• account preferences;
• subscription status;
• community username, if you choose one to take part in the community area;
• legal agreement records, including acceptance of Terms, Privacy Policy and relevant versions.

We do not store your Apple or Google account password when you use Apple sign-in or Google sign-in.

3.2 Child profile information

Parents, guardians and authorised caregivers may add child profiles. Child profile information may include:

• child’s first name;
• child’s last name, if provided;
• sex;
• date of birth;
• profile photo, if provided;
• household association;
• caregiver sharing and permission settings;
• profile deletion status and related audit records.

We do not intentionally collect a child’s NHS number, formal medical ID, pregnancy data, due date, birth details, birth weight or hospital details.

3.3 Pet profile information

Users may add pet profiles. Pet profile information may include:

• pet name;
• profile photo;
• pet type or category;
• household association;
• pet care records;
• caregiver sharing and permission settings.

3.4 Tracking and care information

Walliee allows users to log and manage family care information. Depending on the features you use, this may include:

• feeding records, including bottle feeding, breastfeeding, pumping and solids;
• sleep records;
• medication records, including medication name, dosage, unit, symptom tags, images, notes and time;
• temperature records, including fever warnings or fever flags;
• growth records, including weight, height and head circumference;
• vaccinations and milestones;
• diaper and potty records, including stool colour, stool type, notes and warning acknowledgements;
• care routines, such as bathing, toothbrushing, nail trimming and ointment application;
• observations, such as symptoms, rashes, cough, congestion, diarrhoea, constipation, teething pain, ear pain, notes and uploaded images;
• allergy and allergen-related records;
• activity records, such as story time, tummy time, visual tracking and speech/language activities;
• pet feeding, medication, activity and appointment records;
• timestamps, notes and the user who created or updated the record.

Some of this information may relate to health, wellbeing or development. You choose what information to enter. Because this information may be sensitive, you should only add information that you are comfortable storing in Walliee.

Your tracking and care records are private to your household. They are visible only to you and to the caregivers you have given access to, they are never shown to other Walliee users, and they are never sent to a content-moderation provider or used for advertising.

3.5 Photos, files and uploads

You may upload photos or files in certain features, including:

• child profile photos;
• pet profile photos;
• observation photos, such as rash or symptom photos;
• medication photos, such as medicine packaging or dosage instructions;
• milestone celebration photos;
• bug report screenshots;
• other images or files supported by Walliee features.

Uploaded files may contain personal data or sensitive information. You are responsible for ensuring you have the right to upload and share those files.

Images are stored in Azure Blob Storage and are served through time-limited private links rather than public web addresses. Screenshots attached to a bug report are treated differently from your private family photos: because bug reports are visible to other Walliee users, those screenshots are also checked by an automated content-moderation provider before being published. See section 12.

3.6 Caregiver, household and sharing information

Walliee allows parents or authorised account holders to invite caregivers and manage household access.

We may collect and process:

• caregiver invitation details;
• caregiver email address;
• invitation status, such as pending, accepted, declined, revoked or left;
• household membership information;
• child or pet profiles shared with a caregiver;
• feature-level permissions granted to caregivers;
• records of who created, viewed, logged, updated, deleted or exported data;
• notifications relating to caregiver access changes.

Caregivers can only view or log information where access has been granted by the relevant parent or authorised account holder. If access is removed, the caregiver’s access should be removed promptly.

Where a caregiver logs an entry in a household, their name is recorded against that entry so the household has an accurate record of who did what. This has consequences if that caregiver later deletes their Walliee account, which are explained in section 17.

3.7 Calendar, reminders and notifications

Walliee may process information relating to reminders, events and notifications, including:

• reminder type, such as feeding, medication, sleep, activity, temperature, diaper, potty or pet care;
• child or pet name connected to the reminder;
• reminder time and recurrence;
• reminder notes;
• notification preferences;
• push notification tokens;
• notification delivery records.

Walliee uses push notifications, including Firebase notification services. Reminder notifications may include the child or pet name and the relevant action, such as medication, feeding or sleep. Depending on your device settings, notification content may appear on your device lock screen or notification preview.

You can manage notification preferences in the app or through your device settings.

3.8 Support requests, bug reports and feature requests

Walliee allows users to submit support tickets, bug reports and feature requests.

We may collect:

• title and description of the request;
• screenshots or attachments, if provided;
• device information relevant to the issue;
• app version;
• operating system;
• diagnostic information;
• user ID and contact details;
• status, notes and response history.

Bug reports and feature requests may be used to improve Walliee, prioritise development and investigate issues.

Bug reports and feature requests are also visible to other Walliee users and are automatically screened before publication. Please read section 12 before submitting one.

3.9 Subscription and purchase information

Walliee may offer free and paid subscription plans, including founding or promotional plans.

Subscriptions are processed through Apple, Google and RevenueCat. We may receive and store subscription-related information, including:

• subscription status;
• product or plan identifier;
• purchase date;
• renewal status;
• expiry date;
• entitlement status;
• transaction or receipt identifiers;
• platform used for purchase, such as Apple App Store or Google Play.

Walliee does not store your full payment card details.

3.10 Diagnostics and logs

We may collect crash and diagnostic information to operate, secure and improve Walliee. This may include:

• Firebase Crashlytics or crash analytics data;
• app logs;
• device model;
• operating system;
• app version;
• IP address;
• approximate location inferred from IP address;
• performance data;
• error reports.

We use this information to identify problems, improve reliability and maintain security.

The Walliee app does not contain an advertising SDK or a behavioural analytics SDK. We do not track you across other apps or websites, we do not build advertising profiles, and we do not sell your personal data.

4. WEBSITE DATA AND COOKIES

When you visit the Walliee website, we may collect limited technical and usage information, including:

• IP address;
• browser type;
• device information;
• pages visited;
• referral source;
• approximate location inferred from IP address;
• cookie preferences;
• information about how visitors interact with the website.

We use this information to operate the website, maintain security, understand how visitors use the website, improve performance, respond to enquiries and provide information about Walliee.

Our website may use cookies and similar technologies. Some cookies are necessary for the website to work properly. Where required by law, we will ask for your consent before using non-essential cookies, analytics cookies or similar technologies.

For more information about the cookies we use and how you can manage your preferences, please see our Cookie Policy.

5. MARKETING AND COMMUNICATIONS

We may use your email address and communication preferences to send:

• account verification emails;
• password reset emails;
• security alerts;
• caregiver invitation emails;
• service updates;
• subscription or billing notices;
• product updates;
• parenting tips, milestone content or feature announcements;
• marketing communications.

We may use email and communication providers to send these messages. Where required by law, we will ask for your consent before sending marketing communications. You can opt out of marketing emails at any time by using the unsubscribe link or contacting us.

You may still receive essential service, account, security, legal or transactional messages even if you opt out of marketing.

6. HOW WE USE YOUR INFORMATION

We use personal data to:

• create and manage your Walliee account;
• authenticate users and secure accounts;
• provide Apple, Google and email sign-in;
• create and manage child, pet and household profiles;
• allow tracking of care activities, reminders and histories;
• provide caregiver invitations and permission controls;
• show statistics, histories and summaries;
• generate in-app exports, where available;
• send push notifications and service messages;
• manage subscriptions and paid features;
• provide customer support;
• process bug reports and feature requests;
• screen community submissions, comments and uploaded screenshots for abusive, unlawful or unsafe content, and act on user reports of such content;
• operate and improve the website;
• manage website cookies and preferences;
• respond to enquiries;
• troubleshoot technical issues;
• maintain security and prevent misuse;
• improve app and website performance and user experience;
• send product and marketing communications where permitted;
• comply with legal, regulatory, tax, accounting and business obligations;
• establish, exercise or defend legal claims.

7. HEALTH-RELATED AND SENSITIVE INFORMATION

Walliee is a parenting and family organisation app. It is not a medical device and does not provide medical advice.

However, some information you choose to enter may be health-related or sensitive, including medication records, allergies, temperature, fever flags, growth records, observations, symptoms, photos of rashes or other conditions, vaccination records and notes.

We process this information only where you choose to provide it and where it is necessary to provide the app features you use. Where required by law, we rely on your explicit consent to process health-related or special category data.

Health-related information you enter about a child or pet stays within your household. It is not published, not shared with other Walliee users, and not sent to any content-moderation or advertising provider.

You can choose not to enter health-related information. You can also delete records or child/pet profiles through the app where available.

8. LAWFUL BASES FOR PROCESSING

Under UK data protection law, we rely on different lawful bases depending on the purpose of processing.

We may process personal data because:

• it is necessary to perform our contract with you, such as creating your account, providing app features, managing subscriptions and delivering support;
• we have a legitimate interest, such as improving Walliee, operating the website, maintaining security, preventing misuse, keeping the community area safe for other users, maintaining the integrity and accuracy of a household’s care records, handling support requests, analysing app and website performance and managing business operations;
• you have given consent, such as for certain marketing communications, optional health-related information, push notifications where required, optional uploads, or non-essential cookies;
• we need to comply with legal obligations, such as tax, accounting, legal claims, consumer protection, security and regulatory requirements;
• it is necessary to protect vital interests, in rare cases where safety or urgent harm may be involved.

For special category data, such as health-related information, we may rely on explicit consent or another applicable condition under data protection law.

9. SHARING AND PERMISSIONS INSIDE WALLIEE

Walliee is built around households, children, pets and caregiver permissions.

A parent or authorised account holder may invite caregivers and choose which children, pets and features the caregiver can access. Depending on the permissions granted, a caregiver may be able to view, log, update, delete or export certain information.

Caregivers should only use information they can access in Walliee for the purpose of helping with the relevant child, pet or household. Parents and caregivers are responsible for ensuring that information is shared appropriately.

If a caregiver is removed from a household or their permissions are changed, their access should update accordingly.

10. DATA EXPORTS

Where export features are available, users may generate and download child or pet tracking data from within the Walliee app.

Export files may include profile information, tracking records, feeding, sleep, medication, growth, diaper, potty, activity, observation, pet care and related data selected by the user.

Walliee does not currently send exports by email. After downloading an export, you are responsible for how you store, protect or share that file, including if you choose to share it with a doctor, health visitor, caregiver or other person.

11. BUG REPORTS AND FEATURE REQUESTS

Walliee provides features that allow users to submit bug reports and feature requests, and to vote on and comment on those submitted by others.

When you submit a bug report or feature request, we may process your account details, description, screenshots, device information, app version, logs and related technical data.

We use this information to investigate issues, improve Walliee, prioritise product development and respond to you.

Bug reports, feature requests and comments are published to other Walliee users, and are automatically screened before publication. This means the text you submit, and any screenshot you attach, is sent to a third-party content-moderation provider for that check. This is explained in section 12.

Bug reports, feature requests and related records are generally retained for 24 months, unless we need to keep them longer for security, legal, product, dispute or compliance reasons.

12. COMMUNITY CONTENT AND AUTOMATED SCREENING

Walliee includes a community area where users can submit bug reports and feature requests, vote on them, and comment on them. Wider community features, such as groups, public posts, likes and user profiles, are not currently available.

Content in the community area is visible to other Walliee users. Titles, descriptions, comments, replies and any uploaded screenshots can be seen by other signed-in Walliee users. You are shown by a community username that you choose, not by your real name.

Please do not include a child’s name, photograph, health information, home address or anything else you would not want other users to see, including inside screenshots. Content you publish in this area is no longer private to your household.

To help keep this area safe, submissions and comments are automatically screened before other users can see them. This includes a basic filter for offensive language, and an automated check performed by a third-party content-moderation provider (OpenAI), including on uploaded screenshots. This automated screening is used only to help identify content that may break our community standards – it does not train the third-party provider’s models, and it is separate from, and does not replace, our own use of your data as described elsewhere in this policy.

Screening takes place before your content is stored, so content that is refused is not published or kept. Where an automated check is inconclusive, content may be referred to a Walliee moderator for review. We keep a record of moderation decisions, such as the category and score returned, for audit and safety purposes.

You can also report a submission or comment you believe is abusive or breaks our rules. Reports are private, and the person you report is never told who reported them. Content that receives enough reports is automatically hidden pending review by a Walliee moderator, who may restore it or remove it permanently.

This screening applies only to community content. It is never applied to your family’s own tracking records, children, pets, profile photos, observation photos or notes. Those remain private to your household and are not sent to any content-moderation provider.

If Walliee later introduces wider community features, such as groups, public posts or user profiles, we will update this Privacy Policy as needed before or when those features become available.

13. WHO WE SHARE DATA WITH

We do not sell your personal data.

We may share personal data with trusted service providers who help us operate Walliee. These may include:

• cloud hosting providers;
• database providers;
• storage providers;
• website hosting providers;
• email and communication providers;
• push notification providers;
• crash reporting and diagnostic providers;
• automated content-moderation providers, for community submissions, comments and uploaded screenshots as described in section 12 (currently OpenAI);
• subscription and payment processing providers;
• customer support and ticketing providers;
• security, monitoring and infrastructure providers;
• professional advisers, such as lawyers, accountants or auditors;
• regulators, public authorities, courts or law enforcement where required by law.

These providers are only permitted to process personal data for the purposes we instruct, subject to appropriate contractual and security controls.

We may also share information where necessary to protect users, investigate misuse, respond to legal requests, enforce our Terms, complete a business transaction, or comply with legal obligations.

14. INTERNATIONAL TRANSFERS

Walliee Ltd is based in the United Kingdom. Walliee may be available to users in multiple countries.

Our main hosting and database infrastructure is currently hosted in Azure in the United Kingdom. However, some service providers, support systems, diagnostic tools, communication providers, content-moderation providers, subscription platforms, website tools or app store providers may process data outside the UK or European Economic Area.

Where personal data is transferred internationally, we take steps designed to protect it, such as using appropriate contractual safeguards, recognised transfer mechanisms, supplier due diligence and security controls where required by law.

If you use Walliee from outside the UK, you understand that your information may be processed in the UK and in other countries where our service providers operate.

15. STORAGE, SECURITY AND ADMIN ACCESS

We use technical and organisational measures designed to protect personal data. These include:

• HTTPS/TLS encryption in transit;
• Azure Storage encryption at rest for uploaded files and images using Microsoft-managed keys;
• time-limited private links for uploaded images rather than public web addresses;
• access controls;
• role-based permissions;
• caregiver permission checks;
• restricted administrative access;
• MFA for admin accounts;
• monitoring and logging;
• security and diagnostic controls;
• deletion and retention controls.

No system is completely secure. You are responsible for keeping your account credentials safe and for controlling access to your own device.

Authorised Walliee personnel may access user, child, pet, household, tracking, image, support, website or account data only where necessary to provide support, troubleshoot user-reported issues, maintain the security and integrity of Walliee, investigate misuse or safety concerns, comply with legal obligations, or operate and improve the service. Administrative access is restricted, role-based, protected by appropriate security controls, and should not be used for routine viewing of user content.

16. DATA RETENTION

We keep personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may vary depending on the type of data, the feature used, legal requirements, security needs and whether you delete your account or specific records.

In general:

• account data is kept while your account is active, and for 30 days after you delete your account before it is permanently removed, as explained in section 17;
• child and pet profile data is kept while the profile exists;
• tracking records are kept while the account or relevant profile remains active, unless deleted earlier;
• website enquiry records are kept for as long as reasonably necessary to respond and manage the enquiry;
• support tickets are generally retained for 24 months after closure, unless longer retention is needed for legal, security, dispute or compliance reasons;
• bug reports and feature requests are generally retained for 24 months, unless needed longer for product, security, legal or compliance reasons;
• moderation decisions and reports are retained for the safety and audit purposes described in section 12;
• subscription and transaction records may be retained where required for tax, accounting, legal or app store compliance purposes;
• legal consent records may be retained to demonstrate compliance;
• security logs may be retained for security, fraud prevention and audit purposes.

If you are on a free plan, some older records may stop being visible in the app while remaining stored in your account. This is a limit on what the free plan displays, not a deletion of your data, and the records become visible again on a paid plan.

When you delete information from Walliee, we aim to remove it from active systems promptly. Backup, soft-delete or versioned copies may remain for a limited recovery period, generally up to 7 days, before being permanently deleted or overwritten according to our retention settings.

Uploaded files and images stored in Azure Blob Storage may remain in soft-delete or versioned storage for a limited recovery period, generally up to 7 days, before permanent deletion according to our storage settings.

We may retain limited information for longer where necessary to comply with legal obligations, resolve disputes, enforce agreements, prevent fraud or misuse, or protect the rights, safety and security of Walliee, users or others.

17. ACCOUNT DELETION AND PROFILE DELETION

You can delete your account in the Walliee app under Settings, or by contacting us at support@walliee.com.

You may also delete child or pet profiles, individual records and uploaded photos without deleting your entire account, where the app allows this.

If you own a household that has at least one other Household Admin in it, the app offers you the choice of handing that household over to one of those admins instead of deleting it. Ownership can only pass to an existing admin of that household, not to an ordinary caregiver and not to anyone outside it. If you transfer a household, it and all the records in it stay with the new owner and are not deleted, and you are removed from it like any other departing caregiver. If you choose not to transfer, or there is no other admin to transfer to, the household is deleted with your account.

When you delete your account, it is deactivated immediately and you are signed out. Any households you own that you have not transferred are deleted at the same time, together with the children, pets and tracking records in them, and any other caregivers in those households are notified.

For 30 days after deletion, signing back in restores your account and those households. This gives you a way back if you change your mind or the deletion was a mistake. After 30 days the deletion becomes permanent: your email address, password, profile photo and the images you uploaded are deleted, and your sign-in identity is removed so the account can no longer be used to sign in by any method.

One thing is deliberately kept. If you logged entries as a caregiver in a household belonging to someone else – for example recording that you gave a child their medication – those entries form part of that family’s care records rather than your own account, and they are not deleted. Your first and last name remains shown against those entries, marked as an inactive caregiver, so that family’s record of who did what stays accurate and complete. We keep this on the basis of our legitimate interest in the integrity of another family’s care records, which they have not asked us to delete. Households you own are not affected, because they are deleted with your account.

Content you published in the community area, such as bug reports, feature requests and comments, may remain visible after your account is deleted so that discussions other users have taken part in remain readable.

When a child profile, pet profile or individual record is deleted, we aim to remove it from active systems promptly. Some information may remain temporarily in backups, soft-delete or versioned storage for up to 7 days. Some information may be retained longer where required for legal, security, accounting, fraud prevention, dispute, support or compliance reasons.

Caregivers may be able to delete data they logged if the parent or authorised account holder has granted the relevant permissions.

18. YOUR PRIVACY RIGHTS

Depending on where you live and the applicable law, you may have rights over your personal data, including the right to:

• request access to your personal data;
• request correction of inaccurate personal data;
• request deletion of your personal data;
• request restriction of processing;
• object to certain processing;
• request portability of your data;
• withdraw consent where processing is based on consent;
• opt out of marketing communications;
• complain to a supervisory authority.

To exercise your rights, contact us at support@walliee.com. We may need to verify your identity before responding. Where a request is made through an authenticated in-app support process, this may help us verify the request.

Some rights are subject to legal limits. For example, we may need to retain certain records for legal, accounting, security or dispute purposes, and we may need to keep the caregiver name records described in section 17 to protect the accuracy of another family’s care records.

19. CHILDREN’S PRIVACY RIGHTS

Walliee is not intended for children to use directly. Parents, guardians and authorised caregivers provide and manage child information in Walliee.

If you believe child information has been added to Walliee without appropriate authority, contact us at support@walliee.com.

Parents or authorised account holders can manage caregiver access, delete child profiles, delete records and request privacy support through the app or by contacting us.

20. MARKETING CHOICES

You can opt out of marketing emails at any time by using the unsubscribe link in the email or by contacting us at support@walliee.com.

Opting out of marketing does not stop essential service messages, such as security alerts, password reset emails, account verification, subscription notices or important updates about Walliee.

21. THIRD-PARTY SERVICES AND APP STORES

Walliee may interact with third-party services, including Apple, Google, RevenueCat, Firebase, Azure, OpenAI and other service providers.

Your use of Apple App Store, Google Play, Apple sign-in, Google sign-in or other third-party services may also be subject to those providers’ own privacy policies and terms.

We are not responsible for the privacy practices of third-party websites, app stores or services that we do not control.

22. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time.

If we make material changes, we may notify you through the app, by email or by other appropriate means. The updated policy will show the latest “Last updated” date.

If you continue using Walliee after an updated Privacy Policy takes effect, the updated policy will apply to your continued use of Walliee.

23. COMPLAINTS

If you have a concern about how we handle your personal data, please contact us first at support@walliee.com so we can try to resolve it.

You also have the right to complain to the UK Information Commissioner’s Office.

ICO website: https://ico.org.uk ICO telephone: 0303 123 1113

24. CONTACT US

If you have questions about this Privacy Policy or how Walliee handles personal data, contact us at:

Walliee Ltd 167-169 Great Portland Street 5th Floor London England W1W 5PF

Email: support@walliee.com